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The musician contributes £25,000 award winnings to independent music venues

The artist holding the award in his hometown
The musician was awarded the honor last month in Newcastle

The artist has handed over the entirety of his £25,000 Mercury Prize prize money to the MVT, which works to protect the United Kingdom's grassroots music venues.

The star was awarded the prize on mid-October as his latest record People Watching was named the best record of the previous year.

He has chosen to give the cash to the MVT, in acknowledgment of the crucial part small stages fulfilled in his beginning days.

"I personally would not have achieved my current career if it weren't for all the performances I performed around the area, and elsewhere, when I was just getting going," stated Sam Fender. "These locations are legendary, but they are facing challenges."

Since the start of 2023, over 150 of these venues have permanently closed – approximately 16% of the total UK scene.

In the last year, well-known musicians such as the band Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by applying a modest fee to their ticket costs, which goes to help smaller concert halls.

He also participated, collecting more than £100,000 on his recent tour to help 38 local spots across the UK.

These funds assisted locations that were confronting potential shutdown due to challenges stemming from flooding, blazes and personal losses, as well as regulatory hurdles, legal disputes and neighbor objections.

Additional spaces obtained financial assistance in modernizing amenities and sound and lighting systems that helped musicians and fans.

"The idea that money from shows in large arenas helps the smaller venues, where it kicks off for artists like me, is just sensible," Sam Fender has said.

Pulp members performing
The group are one example who gave their Mercury Prize funds to charity

He is far from the only musician to contribute his award winnings to worthy causes.

When they earned the trophy in 1996 for their album Different Class, lead singer Jarvis Cocker announced that the group would give their winnings to the charity the charity.

That year, musician the artist split her bounty across a few charities, including the NSPCC and a Sickle Cell organization.

"I also donated a thousand pounds to Highgate Newtown, to their gymnastics class, because I practiced gymnastics when I was younger and they needed updated gear," she shared with the media.

In recent years, Ezra Collective gave their prize money to the youth organization that supported their act, in addition to other local music groups.

And 1994 winners M People donated their award to a multiple sclerosis charity after a friend was identified with the disease.

"Winning was sufficient," said singer Small. "The cash was the extra but we could do without the cherry, because we had the main prize. So our victory touched the lives of others."

Last week, the Music Venues Trust announced it had saved several grassroots venues in south-east England, by bringing them into local control.

One venue in the city and The Croft in the city were purchased under the public acquisition program, which is supported by a national body and enthusiasts who buy "shares" in the buildings.

Written by

Sandra Rice

A digital strategist and writer passionate about global trends, with over a decade of experience in tech and business journalism.

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